Why Multiple Business Directories Are Fundamental To Your Local Business
Being a small business ourselves, we know how important it is that people are able to discover you, within just a few seconds, while looking for services within our industry. Bringing in ever customer and making sure that the information they have is a key part of your business. That is why having multiple citations are crucial to your companies success when people are searching for you online.
Multiple Citations: Online Directories & SEO
Online Business Directories are the accumulated information of business that the internet pulls together when looking for businesses. Their purpose is to gather information that is relevant & accurate about local businesses, so that they can become a reliable source of information to Google, Bing & other search engines. Large online directories such as Yelp & Google My Business benefit from this by showing up higher on the lists when a person would do a search for their select business inquire.
These online directories let the businesses get solid backlinks to their website from websites that are trustworthy towards the internet. While the SEO ranking system has put less emphases on backlinks when ranking sites with recent updates, they are still a vital part of the ranking factor. They lend credibility to your business when your information is correctly linked to a trustworthy website.
With recent research statistics, results show that 97% of consumers will search the web to find local goods, products and/or services. The troubling part of that, is based off of *Local Search Association's data, 56% of local businesses are still unclaimed on Google My Bussiness, which to many sources, this is the most important online directory. Having the ability to pop up business information like reviews, images phone numbers and more, when you do a search on the world largest search engine, businesses that aren't claiming their pages on Google, might be missing out on loads of potential customers.
With the Google My Business Pages being among one of the top tiers to the SEO ranking factors, businesses information should be Owner Verified (which means a business took the time to verify their information with Google that is listed on the internet) and upkept so that customers can find accurate information when they need it. Accurate information for local business can help generate web, phone and foot traffic that will increase business interactions. Where as inaccurate information can lead to misdirecting customers, or lead to a loss in business reputation.
If you haven't yet claimed your business, or have changed some large parts of your company (You moved buildings, changed phone numbers, have new store hours, etc.) it is crucial that you claim or update your online business directories. This will ensure that your customers will be able to find/contact you with ease, making the transition from viewing something, to purchasing something much easier.
If you need help figuring out all this information, or want someone else to handle this for you, give Values a call and let us know, so that we can assist you in this process and your business may florish.